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The Bahnhofspassagen Potsdam offer an ideal platform for promotions and advertising, allowing you to effectively, efficiently, and precisely target an interesting and high-impact audience. The possibilities for your promotions and direct marketing activities at the Bahnhofspassagen Potsdam are diverse, ranging from flexible, individualized approaches for mobile promotions to permanent areas at high-traffic locations for product presentations, emotional consumer events, and car displays.

With a total area of 56,000 m², the Bahnhofspassagen Potsdam feature an attractive mix of industries. Over 38,000 m² are dedicated to retail and leisure offerings, covering a wide range of products including daily necessities, gifts, fashion, electronics, sports, as well as a variety of snacks and restaurants. Shops and restaurants are located on mostly one level, making the visit especially convenient.

The complex houses the largest multiplex cinema in the area and a modern fitness center. Attractive service and advisory offers, such as the student union and consumer advice center, add to the reasons for visiting, along with numerous medical practices. This diverse industry mix generates strong synergy effects for a broad target audience.

The Bahnhofspassagen are easily accessible thanks to the central location of the Potsdam Central Station. The property is well-connected by train, S-Bahn, bus, tram, car, on foot, and by bike. The parking garage has 1,400 spaces, and the unique, large bicycle parking facility offers 550 spaces. This central transportation hub serves as both the starting and ending point for tourism in the state capital and for daily commuters. The more than 14 million annual tourist day visitors further contribute to the site's potential.

Potsdam has a highly positive population growth and above-average purchasing power. With around 70,000 daily visitors and over 22 million annual visits, the Bahnhofspassagen Potsdam is a high-traffic location that remains almost always accessible, offering many services, including leisure, gastronomy, and daily needs, even on Sundays. The high visitor frequency and above-average purchasing power make the Bahnhofspassagen Potsdam a high-revenue location for a wide range of concepts.